According to Adage.com, Levi Strauss & Co. will be launching a review of their global media account that is estimated to be worth about $100 million!
Apparently the company wants to cut down on the number of media agencies they have working on the brand. They currently have 20 media agencies but are looking to work it down to one or two. Adage.com says that the executives will be inviting less than a handful of those agencies to pitch for them. Ouch.
Good news for Wieden & Kennedy though. The company says they are happy with their creative account and don't have any plans for pulling the plug for W&K.
If you want to read the full article, click here.
No comments:
Post a Comment